Unlock Marketing Agility
Accelerate Growth
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Expertise
Outcome-focused acceleration engagement for companies ready to scale faster, requiring a strong foundation in strategy and execution.
Once demand is flowing, the challenge shifts to sustainable growth. Accelerate Growth equips you with the critical building blocks—ICP refinement, CRM system assessment, and a dedicated marketing strategist—to ensure your growth strategy is grounded in reality. Beyond these essentials, the service becomes highly flexible: you choose which advanced tactics we implement from our recommendations—all designed to maximize your visibility and speed to market.
Key Outcomes:
- A scalable foundation for sales & marketing operations
- Faster time-to-market with integrated GTM campaigns
- Expansion into new markets and territories with GEO marketing
- Smarter targeting and conversion through AI-driven strategies
What's included?
Core Building Blocks (included):
- Ideal Customer Profile (ICP) Refinement
- CRM System Assessment
- Dedicated Strategist
Multi-Channel Advertising
- Targeted search and social advertising campaigns
- SEO strategies to improve long-term organic visibility
- Campaign design tailored for every stage of the buyer journey
- Performance tracking and iterative optimization
GEO (Generative Engine Optimization)
- AI-powered content and schema optimization for search
- Explore this service more!
Digital Tradeshow Booth
- Virtual ads targeting attendees without needing a physical booth
- Pre-show and post-show engagement campaigns
- Lead capture and nurturing workflows aligned with GTM strategy
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Content Strategy & Execution
- Modular content creation aligned to campaign goals
- Email sequences, blogs, social media, and thought leadership content
- Rapid iteration and optimization based on performance insights
Modern ABX
(Intent-Centric ABX)
- Account-based programs powered by real-time buyer intent signals
- Personalized content and outreach at the account level
- Orchestrated multi-channel experiences for decision-maker engagement
- Alignment of marketing and sales plays for stronger conversions
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Your Be the Buzz
Team
Josh Martin
CEO & Founder
An experienced leader who defines and operationalizes your GTM strategy
Celyn Matienzo
Sr. Product Content Marketing Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
Jené Lee
Client Success & Operations Manager
Jené excels in optimizing internal operations, directly enhancing customer success and experiences. Her expertise is pivotal in achieving clients' goals.
Q&A
Why are ICP Refinement, CRM Assessment, and a Dedicated Strategist required in every HONEY engagement?
These three components are essential to ensuring that every marketing effort drives measurable impact and not just activity. They form the foundation for effective, results-driven marketing. ICP Refinement ensures we’re targeting the right audience with the right message, while the CRM Assessment confirms your systems can support and track campaign performance. Your Dedicated Strategist ties everything together - aligning tactics to goals, adjusting plans based on data, and making sure every move drives measurable growth. Without these core elements, marketing efforts risk being misaligned, ineffective, or impossible to scale.
How flexible is the service mix?
Very flexible! Choose just one or multiple services. We can also start your services small and scale as your needs evolve.
What outcomes can I expect?
Clients typically see improved lead quality and quantity, stronger brand visibility, and optimized funnel performance. Campaign insights help refine tactics over time, driving scalable growth.
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