Build a Market-
Ready Strategy
Capture & Create Demand
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Expertise
End-to-end demand generation engine that drives awareness, attracts the right buyers, and fuels qualified pipeline growth.
Today’s buyers are more informed and selective than ever. Capture & Create Demand is your comprehensive demand generation program—built to not only get you seen but chosen. We refine your Ideal Customer Profile (ICP), optimize your CRM, and pair you with a dedicated strategist to align every effort with revenue. Then we execute demand generation campaigns across channels—SEO, paid media, content, ABX and more—all designed to attract, engage, and convert.
Key Outcomes:
✅ Consistent inbound and outbound pipeline growth
✅ Messaging that resonates with your ICP
✅ Optimized marketing systems aligned with sales outcomes
✅ Data-driven visibility into channel performance
What's included?
GTM Ecosystem
Strategy
- Refine your Ideal Customer Profile (ICP) for precision targeting
- Assess and optimize CRM systems for alignment with revenue goals
- Partner with a dedicated strategist to guide execution
- Build a demand generation roadmap tied directly to growth metrics
- Develop SEO and content strategies that resonate with buyers
Demand Generation
Roadmap
- Multi-channel advertising campaigns (search, social, display)
- SEO strategy and optimization for long-term visibility
- Campaign design tailored to each stage of the buyer journey
- Influencer and partner amplification for extended reach
- Intent-based targeting to capture active demand
Content That
Converts
- SEO-optimized website copy and blog content for visibility
- Case studies and customer stories that build credibility
- Email nurture sequences that move leads through the funnel
- Social media content designed for engagement and awareness
- PR and thought leadership campaigns to elevate brand authority
Modern ABX
(Intent-Centric ABX)
- Account-based experiences powered by buyer intent signals
- Personalized content, paid search, and outreach at the account level
- Orchestrated multi-channel experiences for decision-maker engagement
- Alignment of marketing and sales plays for stronger conversions
Your Be the Buzz
Team
for Capture & Create Demand
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
CELYN MATIENZO
Sr. Product Content Marketing Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
MARIO MACHON
Senior Marketing Strategist
Deep industry expertise in high-growth B2B SaaS startups. Specialized knowledge in the high-growth B2B SaaS sector.
Q&A
Who is the Capture & Create Demand engagement for?
Capture & Create Demand is our flagship service: a full-funnel go-to-market strategy built to accelerate revenue growth. It’s designed for companies that need a clear, aligned, and executable plan across demand gen, content, sales processes, and systems. If your growth is stalling, your leads aren’t converting, or your teams aren’t aligned, Capture & Create Demand builds the foundation and roadmap to fix that.
How does Capture & Create Demand differ from Accelerate Growth and Align & Scale Systems?
Capture & Create Demand is the most comprehensive of our offerings. It includes strategic guidance across ICP, demand generation, content, and tech. While Accelerate Growth focuses on modular, à la carte execution, Align & Scale Systems is centered on systems optimization and automation. Think of Capture & Create Demand as the blueprint and buildout, while Accelerate Growth and Align & Scale Systems plug in where needed.
How closely do you work with our internal team during a Capture & Create Demand engagement?
Very closely. While we bring the outside perspective of a strategic agency, we show up more like an in-house team, especially within Capture & Create Demand. You’ll have direct access to your strategist, regular working sessions, and clear communication channels. We're not just dropping off a strategy to do. We're hands-on partners, accountable for turning plans into results. That same mindset carries through to Accelerate Growth and Align & Scale Systems, but it’s especially central to how we work during Capture & Create Demand engagements.
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