Orchestrate Experiences that
Accelerate Revenue
ABX: Intent-Centric Account-Based Experiences
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Expertise
Account-Based Experience (ABX) is the evolution of traditional Account-Based Marketing (ABM).
While ABM focused on targeting a list of accounts with ads and nurture campaigns, ABX reimagines the entire experience. It’s not just who you target—it’s how they experience you across every touchpoint.
ABX orchestrates marketing, SDR, sales, and customer success around intent signals and buyer behavior—delivering consistent, personalized experiences that move the right accounts through the funnel faster.
Think of it as spear fishing, not casting a net. You know who you want, when they’re ready, and exactly how to engage.
What's included?
AI-Powered Account
Prioritization
- Identify in-market accounts using AI trained on buying signal data
- Focus sales and marketing efforts where ROI is highest
Dynamic Journey
Mapping
- Predict next best action with AI insights
- Human strategists design and adjust account journeys
Hyper-Personalized
Asset Creation
- Our team drafts tailored content - polished for brand voice, industry context, and decision-maker needs, turning drafts into high-impact assets.
Real-Time Engagement
Orchestration
- AI triggers timely outreach based on intent signals
- SDRs, AEs, and marketers step in for high-value interactions
Multi-Channel
ABX Dashboards
- Full visibility across ads, email, LinkedIn, and events
- AI analyzes patterns, humans optimize plays
Your Be the Buzz
Team
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
Celyn Matienzo
Sr. Product Content Marketing Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
MARIO MACHON
Senior Marketing Strategist
Deep Industry Expertise in High-Growth B2B SaaS Startups. Specialized knowledge in the high-growth B2B SaaS sector.
Q&A
What is GEO and who is it for?
GEO is a specialized service that ensures your brand becomes the go-to reference for generative AI tools. It’s tailored for companies looking to be more than visible; they want to be heard by tomorrow’s AI-driven searchers.
How does GEO differ from HIVE, HONEY, and GTM-TECH?
GEO is a distinct specialization: optimizing your digital presence for AI-generated results and citations while HIVE shapes a complete GTM strategy and engine. On the other hand, HONEY offers modular marketing execution that can grow with your organization.
How closely will your team work with ours during a GEO engagement?
We collaborate as a partner, from content workshops and prompt testing to schema deployment and performance reviews. You’ll get regular check-ins, shared KPIs, and clear access to your GEO strategist.
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