Pipeline Acceleration
for Cybersecurity SaaS
ABX: Account-Based Experiences
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Expertise
ABX as a GTM System.
Account-Based Experience (ABX) is not another campaign playbook or a set of static ABX strategy guides.
It’s a system of alignment and orchestration across your GTM teams, designed to translate buyer intent into predictable pipeline outcomes.
Instead of isolated touches, ABX unifies messaging, timing, buyer behavior, and execution so the accounts that matter most move through your funnel with clarity and ease.
What's included?
Strategic Account
Prioritization
- We define high-value accounts with context from ICP, intent data, and buying committee structures, focusing your efforts where revenue opportunity is highest.
Dynamic Journey
Mapping
- Together with your sales and revenue teams, we map, sequence, and execute pathways that pull decision-makers forward based on observed buyer behavior, not assumptions.
Buyer-Led Storytelling
- We create hyper-personalized experiences — content and outreach — that resonate with every stakeholder’s world (security, risk, procurement), ensuring your narrative holds up in enterprise discussions.
Purposeful Engagement
- Whether through targeted outbound, account-aligned paid media, or strategic SDR motioning, every interaction is designed to accelerate progression, not just generate activity.
Multi-Channel
ABX Dashboards
- We define success in terms of pipeline velocity, opportunity creation, and forecasts and provide full visibility across ads, email, socials, and events. AI analyzes patterns, humans optimize plays.
Your Be the Buzz
Team
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
Celyn Matienzo
Sr. Product Content Marketing Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
MARIO MACHON
Senior Marketing Strategist
Deep Industry Expertise in High-Growth B2B SaaS Startups. Specialized knowledge in the high-growth B2B SaaS sector.
Q&A
What is ABX and who is it for?
ABX is a strategic service that aligns your go-to-market teams around the accounts that matter most. It’s built for companies ready to turn buyer intent into meaningful, personalized experiences that convert.
How does ABX differ from ABM?
While ABM focuses on outbound campaigns to targeted accounts, ABX goes further—coordinating every touchpoint across marketing, sales, and client success teams. ABX uses real-time intent data to personalize the entire buyer journey, making it more dynamic, timely, and aligned with how modern B2B buyers actually make decisions.
How closely will your team work with ours during a ABX engagement?
We act as a strategic partner—aligning on account priorities, sharing insights, and coordinating key touchpoints. You'll have regular check-ins, access to your ABX strategist, and clear visibility into performance without needing to manage the day-to-day.
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