Orchestrate Experiences that
Accelerate Revenue
ABX: Intent-Centric Account-Based Experiences
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Expertise
Account-Based Experience (ABX) is the evolution of traditional Account-Based Marketing (ABM).
While ABM focused on targeting a list of accounts with ads and nurture campaigns, ABX reimagines the entire experience. It’s not just who you target—it’s how they experience you across every touchpoint.
ABX orchestrates marketing, SDR, sales, and customer success around intent signals and buyer behavior—delivering consistent, personalized experiences that move the right accounts through the funnel faster.
Think of it as spear fishing, not casting a net. You know who you want, when they’re ready, and exactly how to engage.
What's included?
AI-Powered Account
Prioritization
- Identify in-market accounts using AI trained on buying signal data
- Focus sales and marketing efforts where ROI is highest
Dynamic Journey
Mapping
- Predict next best action with AI insights
- Human strategists design and adjust account journeys
Hyper-Personalized
Asset Creation
- Our team drafts tailored content - polished for brand voice, industry context, and decision-maker needs, turning drafts into high-impact assets.
Real-Time Engagement
Orchestration
- AI triggers timely outreach based on intent signals
- SDRs, AEs, and marketers step in for high-value interactions
Multi-Channel
ABX Dashboards
- Full visibility across ads, email, LinkedIn, and events
- AI analyzes patterns, humans optimize plays
Your Be the Buzz
Team
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
Celyn Matienzo
Sr. Product Content Marketing Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
MARIO MACHON
Senior Marketing Strategist
Deep Industry Expertise in High-Growth B2B SaaS Startups. Specialized knowledge in the high-growth B2B SaaS sector.
Q&A
What is ABX and who is it for?
ABX is a strategic service that aligns your go-to-market teams around the accounts that matter most. It’s built for companies ready to turn buyer intent into meaningful, personalized experiences that convert.
How does ABX differ from ABM?
While ABM focuses on outbound campaigns to targeted accounts, ABX goes further—coordinating every touchpoint across marketing, sales, and client success teams. ABX uses real-time intent data to personalize the entire buyer journey, making it more dynamic, timely, and aligned with how modern B2B buyers actually make decisions.
How closely will your team work with ours during a ABX engagement?
We act as a strategic partner—aligning on account priorities, sharing insights, and coordinating key touchpoints. You'll have regular check-ins, access to your ABX strategist, and clear visibility into performance without needing to manage the day-to-day.
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