Build a Future-
Proof Digital Presence
GEO: Generative Engine Optimization
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Expertise
The AI landscape is evolving rapidly, and focusing on traditional SEO and digital marketing alone is no longer enough. That’s why GEO is our newest strategic addition—embedding your brand into the answers that generative engines deliver. We integrate with your team to architect content and systems that not only perform but also become source content for AI-powered search platforms.
Our GEO package ensures your expertise shows up where your future customers are already looking — inside generative engines like Google SGE, ChatGPT, and Perplexity. As search shifts from “type and click” to “ask and receive,” the rules of visibility are being rewritten. Traditional SEO alone can no longer guarantee that your brand will be part of the conversation.
With Generative Engine Optimization, we position your company as the source that AI trusts and cites. By aligning your content, structure, and authority signals with how generative engines gather and present information, we help you claim early ground in this rapidly evolving search landscape. The result? Your brand becomes the expert answer that decision-makers see first, long before they ever visit a competitor’s website.
What's included in GEO?
Conversational
Query Mapping
- We identify and structure the key topics, entities, and relationships that define your expertise so generative AI engines can recognize and reference your brand for your ideal customers.
AI-Friendly Content
Creation
- We develop and optimize content designed for AI consumption — factual, verifiable, and “answer-worthy” for conversational results.
Structured Data
Implementation
- We add schema markup and machine-readable signals that help AI understand, trust, and cite your content.
Prompt Testing &
Monitoring
- We continuously test prompts in popular AI tools to track your visibility, refine content, and measure performance.
Performance Insights
- We track AI mentions, referral traffic from AI platforms, and downstream conversions to prove the impact of your GEO investment.
Your Be the Buzz
Team
for GEO: Generative Engine
Optimization
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
Celyn Matienzo
Senior Content Strategist
Celyn orchestrates comprehensive content plans and initiatives to drive engagement and achieve organizational goals.
MARIO MACHON
Senior Marketing Strategist
Deep Industry Expertise in High-Growth B2B SaaS Startups. Specialized knowledge in the high-growth B2B SaaS sector.
Q&A
What is GEO and who is it for?
GEO is a specialized service that ensures your brand becomes the go-to reference for generative AI tools. It’s tailored for companies looking to be more than visible; they want to be heard by tomorrow’s AI-driven searchers.
How does GEO differ from HIVE, HONEY, and GTM-TECH?
GEO is a distinct specialization: optimizing your digital presence for AI-generated results and citations while HIVE shapes a complete GTM strategy and engine. On the other hand, HONEY offers modular marketing execution that can grow with your organization.
How closely will your team work with ours during a GEO engagement?
We collaborate as a partner, from content workshops and prompt testing to schema deployment and performance reviews. You’ll get regular check-ins, shared KPIs, and clear access to your GEO strategist.
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