Build a Market-
Ready Strategy
HIVE: Comprehensive GTM Strategy
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Expertise
In today's market, traditional agency models fall short. That's why we've created something different—a model that truly embeds us within your organization as an extension of your team. By working directly alongside your sales, product, and marketing teams, we rapidly master your complex products and deeply understand what moves your buyers to action.
Our Hive package transforms this approach into a complete GTM ecosystem. We combine deep operational integration with data-driven insights and strategic execution to build your entire GTM ecosystem to ensure your brand doesn't just enter the market—it dominates its position.
With our expert-led strategies, we optimize every aspect of your growth engine—from target audience analysis and sales operations to tailored demand generation programs. By aligning your technology stack, content strategy, and performance metrics, we create a unified system that drives sustainable success. The result? A comprehensive GTM strategy that captures market demand, fuels business growth, and secures your long-term market position.
What's include in Hive?
GTM Ecosystem
Strategy
- Refine your Ideal Customer Profile (ICP) for targeted growth
- Identify the buying committee, their pain points, and drivers
- Assess and optimize your CRM system for maximum efficiency and accuracy
- Seasoned and dedicated strategist informing the GTM strategies
Demand Generation
Roadmap
- Content and SEO strategies aligned with intent and AI discoverability
- Design & deploy targeted campaigns to capture high-intent audiences in the buyer journey
- Industry specific influencer marketing and campaigns
- Multi-channel advertising tailored to behavioral intent
- Strategies to optimize ad performance and ROI
Content That
Converts
- Custom content strategies that align with your target audience
- SEO-optimized website copy, blogs, and social media content
- High-impact case studies, testimonials, and sales collateral
- Brand awareness, campaign content, and PR support
- Persona based and industry specific email nurturing campaigns
- Plus more!
Sales & Marketing
Tech Alignment
- Process optimization to enhance operational efficiency
- Seamless integration of marketing and sales systems and tools
- Automations that improve workflows and reduce manual tasks
- Data-driven insights to inform strategic decisions
Your Be the Buzz
Team
for HIVE: Comprehensive
GTM Strategy
Josh Martin
Founder
An experienced leader who defines and operationalizes your GTM strategy.
TANIA PAZ-MORALES
Director of Demand
Strategist who transforms insight-driven marketing strategies into revenue-generating actions.
MARIO MACHON
Performance Marketing Manager
Digital marketing maestro who optimizes spend and tactics across the customer journey
Q&A
What is HIVE and who is it for?
HIVE is our flagship service: a full-funnel go-to-market strategy built to accelerate revenue growth. It’s designed for companies that need a clear, aligned, and executable plan across demand gen, content, sales processes, and systems. If your growth is stalling, your leads aren’t converting, or your teams aren’t aligned, HIVE builds the foundation and roadmap to fix that.
How does HIVE differ from HONEY or GTM‑TECH?
HIVE is the most comprehensive of our offerings. It includes strategic guidance across ICP, demand generation, content, and tech—while HONEY focuses on modular, à-la-carte execution and GTM‑TECH is centered on systems optimization and automation. Think of HIVE as the blueprint and buildout, while HONEY and GTM‑TECH plug in where needed.
How closely do you work with our internal team during a HIVE engagement?
Very closely. While we bring the outside perspective of a strategic agency, we show up more like an in-house team, especially within HIVE. You’ll have direct access to your strategist, regular working sessions, and clear communication channels. We're not just dropping off a strategy do. We're hands-on partners, accountable for turning plans into results. That same mindset carries through to HONEY and GTM‑TECH, but it’s especially central to how we work during HIVE engagements.
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