Streamline Your Sales
& Marketing Operations
GTM-TECH: Sales & Marketing Tech Alignment
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Expertise
Achieving true alignment between sales and marketing is essential for driving consistent growth and operational efficiency. Our Tech package provides expert solutions to seamlessly integrate your sales and marketing efforts, enabling you to unlock the full potential of your CRM, marketing automation, performance insights, and removing silos.
With our Tech services, we focus on optimizing your entire sales and marketing tech stack. We ensure your systems are working together to automate processes, reduce manual tasks, and create a unified experience for your team and prospects. From CRM management to data-driven insights, we maximize your tech investments to power smarter decisions and drive ROI.
Our solutions are designed to streamline workflows, improve communication, and ensure that both sales and marketing are on the same page every step of the way. With clear data and actionable insights, you’ll be able to focus on what matters most—delivering results.
What's include in GTM-TECH?
Sales & Marketing
Process Control
- We analyze your current sales and marketing workflows, identify inefficiencies, and develop clear, actionable improvement steps. We focus on creating sustainable, repeatable processes and training your team for long-term success.
Marketing to
Sales Alignment
- We enhance transmission between your sales and marketing teams to ensure alignment on strategies, definitions, and processes. By developing lead flow maps and centralized communication, we help both teams work more efficiently and drive better results.
Sales & Marketing
Systems Management
- We establish and optimize the sales and marketing systems necessary to capture and manage leads throughout their lifecycle. This includes CRM setup, marketing automation integration, and ongoing system maintenance to ensure your tools are always aligned and working effectively.
Integrations & Automation
- We help reduce manual effort by automating workflows and integrating your systems, ensuring data flows seamlessly between platforms. This includes everything from integrations review and workflow development to deploying email campaigns and facilitating sales sequences.
Granular Metrics & Insights
- We provide deeper insights with granular metrics and dashboards aligned to your reporting periods. Our data-driven approach ensures your sales and marketing efforts are continuously optimized, helping you focus on the strategies that will deliver the highest impact.
Your Be the Buzz
Team
for GTM-TECH: Sales &
Marketing Tech Alignment
Josh Martin
Founder
The design visionary who ensures that every visual and interactive touchpoint embodies your brand's identity and speaks directly to the B2B SaaS audience.
Jené Lee
User Experience Strategist
The user advocate who applies a user-centric design philosophy, tailoring experiences to meet the specific needs of your B2B SaaS customers, enhancing satisfaction and engagement.
TANIA PAZ-MORALES
Digital Campaigns Specialist
The engagement expert who crafts targeted digital campaigns, underpinned by SEM strategies that ensure your brand doesn't just stand out, but speaks out, in the digital realm.
Q&A
How does GTM‑TECH differ from HIVE and HONEY?
HIVE delivers a comprehensive GTM strategy: defining your ICP (ideal customer profile), building demand-gen roadmaps, content that converts, and aligning tech tools as part of a broader strategy. HONEY offers flexible, à‑la‑carte creative, content, and marketing execution services. In contrast, GTM‑TECH zeroes in on the technical mechanisms that support and connect these efforts: tech infrastructure, system automation, and granular analytics.
Who should choose GTM‑TECH?
Ideal for B2B SaaS (and e‑commerce or cybersecurity businesses) that already have a marketing strategy or campaign in place—or are building one—and want to ensure their tech systems are working for them.
Can I bundle GTM‑TECH with HIVE or HONEY?
Yes, GTM‑TECH can be bundled with both HIVE and HONEY depending on your needs. If you're engaging with us through HIVE, our full-service GTM solution, there may be overlap with the services offered in GTM‑TECH—especially around CRM optimization and workflow automation. We’ll work with you to assess whether a standalone GTM‑TECH engagement is necessary or if your needs are already covered. For HONEY, our flexible execution model, GTM‑TECH can be added as a modular service to ensure your marketing and sales systems are aligned and efficient.
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